Marketing Manager (Owings Mills, MD)

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80% Ad-Tech and Operations:

  • Work with marketing representatives from across all lines of business to identify site side personalization requirements. Capture incoming data signals and create, maintain and delete traits and segments within the DMP to satisfy personalization use cases.

  • Consult with marketing across the enterprise to identify 1st party data sources. Collaborative with the Client and Marketing Insights (CMI) team to on-board 1st party data sources into the DMP.

  • Work with external media agency partners to leverage the DMP for advanced analytics insights.

  • Become a Subject Matter Expert (SME) across the 3rd party data ecosystem. Use knowledge to consult across the Advertising, Marketing and agency teams to drive ad targeting and site side personalization programs.

20% Day-to-Day Team Support for the media program:

  • Assist on a variety of digital advertising related campaign projects for the 529 College Savings business, including display banner advertising, paid search, reporting dashboards, ad trafficking sheet, landing pages etc.

  • Coordinate campaign requirements and deliverables between internal resources, external teams and third parties/vendors to ensure all needed assets, resources, costs and deadlines are identified and managed day-to-day to successfully meet organizational expectations.

Requirements:

  • Strong project management experience

  • Experience with Data Management Platforms is a PLUS (DMP) – specifically with Adobe Audience Manager (AAM)

  • Experience with Marketshare for Multi-Touch Attribution reporting and analytics is a PLUS

  • Candidate with a 2-5 years of experience at a media agency with a fair amount of experience in ad operations and ad technology experience is preferred.

Please send resume to recruiter@aldersonloop.com