Marketing Activation Campaigns Analyst (Owings Mills, MD or Baltimore, MD)

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The hiring manager is seeking a Marketing Activation Analyst who will mine and analyze various data elements required to assist in the reporting, analysis, iteration, and building of Marketing Activation campaigns, dashboards, and tools. This person will work with the Hiring Manager on the Business Analytics side using existing dashboards – tracking campaign results, data quality checking, and BA on the effectiveness of those dashboards. The other 50% of the position is working with BI on data movement pieces between systems and configuring (preparing data to move in and out of Adobe Analytics, Salesforce, Tableau Dashboard, and Excel (Advanced Excel is a MUST), Adobe Campaign is a bonus!

Required Qualifications:

  • Must understand and have performed data validation exercises, building data visualizations, and worked with spreadsheets and statistical models 
  • Experience related data and reporting
  • Prior experience with visualization tool(s) (ex. Tableau)
  • Intermediate to Advanced Excel skills 
  • Must be able to meet with partners and stakeholders of varying levels to gather and document data and/or analytical requirements for dashboards or other marketing software systems 
  • Ability to leverage cloud-based software tools to perform daily work (CRM, Marketing Automation, etc.) 
  • Experience with Adobe Marketing Cloud components (Campaign, Target, Audience Manager) Experience with CRM/SFA systems

Please send resume to