Marketing Consultant (Owings Mills, MD)

Alderson Loop is searching for a Marketing Consultant in the Retirement Plan Services (RPS) Institutional Marketing. This person is responsible for developing and executing the go-to market strategy, specifically for the Broker-Dealer (BD) segment(s), including wirehouse and independent broker-dealer firms, in alignment with the overall go to market strategy. This includes creating an implementation strategy through execution of our value prop to the small market segment; identifying and pursuing targeted campaign strategies to maximize lead generation and creating sales tools and materials based on the needs of the target audience.

Requirements:

  • Marketing or project management related experience is a MUST
  • 3+ years of email marketing experience
  • 3+ years of experience with B2B marketing campaigns 
  • Deep understanding of strategic marketing and corporate brand creation
  • Proficient understanding of the creative development and production process
  • Background in brand positioning, architecture, development and competitive assessment, awareness of current design solutions, creative approaches and industry trends
  • Financial services industry experience

Please send resume to recruiter@aldersonloop.com